An interesting study recently released by the The Center for Hospitality Research, a unit of Cornell School of Hotel Administration.
A comparison of eleven technologies commonly used in restaurants found that restaurant customers find virtual menus with nutritional information to be the most valuable of new technologies, followed closely by online reservations, kiosks for ordering, and pagers for table management.
View the complete report here
-
Brandon Says:
That study is interesting. Mobile Matradee is a three in one restaurant pager system that use cell phones to notify a guest when there table is ready. mobilematradee also includes a mobile marketing platform http://www.mobilevip.biz to send text coupons and mobile menus to guests. Guests love the mobile menus and this is a direct and easy way to let your guests know what’s on the menu.
-
Server Paging Says:
This study doesn’t really come as much of a surprise to me. Incorporating technology into restaurants in a way that doesn’t alienate its customers is what everyone should be doing.